It is the name given to the process of making and build a brand through strategic management of the total set of assets linked directly or indirectly to the name and / or symbol identifying the brand and which influences in the value of the same.
• Importance of branding
We recognize the brand as the most valuable asset of your company; your brand connects your products or services with the final consumer, in an emotional and functional way thereby creating identity, ownership and allegiance to the same. The brand is based on the perception that the public has about the mark, and that perception can be influenced through image management and marketing strategies.
• Why the Brand must be emotional
Between 70% and 80% of purchasing decisions are unconsciously taken emotionally, so we take care to develop a bi-directional channel between brand and consumer where we analyze needs and develop appropriate strategies to connect consumer and brand until an emotional point where more than providing just a product or service is to provide an experience where brand recognition is given and the ownership of it takes place. Brands that do not provide an extra experience beyond selling the product or service are doomed to failure.
• Doing Branding
The brand must develop its own personality that suits the needs of the market and is developed through proper image management and implementation of the right promotional strategies, as this process is individual and specifically developed for each brand.
